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Woolworths New Zealand says there's been a huge increase in physical assaults on their employees in the last six months - up 131% compared to the same time last year.
The supermarket is pleading with New Zealanders to be respectful of staff, heading into a busy holiday shopping season.
Denva Wren is head of Health, Safety and Wellbeing at Woolworths.
She spoke to Ingrid Hipkiss.