Canterbury University is expecting a new course in Kiwiana to be a big drawcard for both domestic and international students.
The course being offered from next year will cover icons like Fred Dagg and his gumboots, Swandris, jandals and the Edmonds cookbook.
Associate Professor of History Katie Pickles, who will be the lecturer, says much of the attraction will be about nostalgia, and a sense of culture and being.
She says the concept of Kiwiana is already changing as Pasifica and Asian influences come into play.
Listen to Katie Pickles