Dallin Watene-Zelezniak of the Warriors scores a try during the NRL preliminary final between the Brisbane Broncos and the New Zealand Warriors at Suncorp Stadium in Brisbane. Photo: DAVE HUNT / AAP / PHOTOSPORT
The Warriors are reaping the financial rewards of a strong NRL season last year as they ready themselves for the 2024.
The end of 2022 saw the Warriors at arguably their lowest ebb.
Just six wins from 24 games, with the season finishing with an embarrassing home loss to the Titans and a second-to-last place finish.
2023 though was a major turnaround, the club ulimately falling just a game short of making their first grand final appearance since 2011 in going down 42-12 to the Brisbane Broncos in the preliminary final.
That turnaround on the field has had major implications of it with CEO Cameron George saying "the club is in its strongest commercial position in its history" ahead of its 30th season in the NRL.
"We've come off an exceptional year in 2023 when we sold out multiple games and achieved fantastic sales in our hospitality and merchandise areas but what's happening now for 2024 is nothing short of phenomenal," he said.
While the club's first-round match against Cronulla Sutherland is still a month away, hospitality options catering for about 1000 fans every game day - have already sold out for all 10 home games at Go Media Stadium.
So have all corporate suites and booths in the West Stand accounting for another 1000 spectators each game.
George said membership packages have been bought at levels not seen before, while match tickets which have only gone on sale recently are also selling well.
Cameron George Photo: Photosport
There's also been a major growth in sponsorship.
"Everything has flowed on from the on-field performances last year, the way the country got behind the club and lapped up our game day experiences.
The Warriors round one match against the Cronulla Sharks on March 8 is already more than half sold as the club aims to open the year with a capacity home crowd following on from six home game sellouts last year.