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Classical musical piped into the shearing shed, white walls to better spot blood splatters and mattresses at the end of the sheep chute, on a certified carbon zero high country farm, has some people raging.
This week's episode of Country Calendar featured Lake Hawea Station run by entrepreneurs Geoff and Justine Ross.
They bought the 6500 hectare farm in 2018 and run 10,000 merino sheep. The couple describe themselves as disruptors and believe animal welfare is a cornerstone of their farm. It has upset some though, with a few on social media describing it as "woke bollocks".
Farmer Geoff Ross talks to Lisa Owen.