A man has died at Omanawa Falls near Tauranga.
Omanawa Falls Photo: SunLive
Police were called to the falls around 2.30pm and a body was located shortly after 4pm.
The cliffs can only be accessed by climbing down a sheer cliff face and have always been closed to the public for safety reasons.
In 2018, one person drowned at the falls, in addition to a number of people getting seriously injured getting to the falls or having to be rescued over the years.
But danger signs attempting to keep people away from the site - both locals and tourists - have been ignored for a number of years, as seen by the thousands of pictures posted on social media of the scenic waterfall.