Jaye Pukepuke was a league star at 16 but alcohol and health problems ended his career. He became "a thug" and went to prison.
Now he wants to help other kids heading down the wrong path.
A new short film, Bros for Change, directed by Struan Purdie for The Wireless, follows Jaye as he takes a group of kids on a six-week camp in an attempt to turn their lives around.