Trade Minister Todd McClay is leading a large trade delegation to an expo in China that aims to boost New Zealand's exports.
The seventh annual China International Import Expo is being held in Shanghai from 5-10 November.
Almost 70 New Zealand companies are expected to participate in the expo, interacting with more than 3400 exhibitors and 410,000 visitors.
McClay said it was important to expand New Zealand's trade relationship with China.
"China is our largest export market accounting for $38 billion in two-way trade. This is a significant economic partnership for both countries," he said.
"It's important we continue to invest in this relationship and grow the New Zealand economy by assisting our exporters to sell more."
McClay is expected to meet Chinese trade leaders and deliver a keynote address at the Hongqiao International Economic Forum in Shanghai, reinforcing the government's goal of doubling the value of New Zealand's exports to China in 10 years.
He is then expected to visit Guangzhou, a commercial gateway for New Zealand into southern China, where he will engage with Kiwi businesses operating in the region.
This is McClay's second visit to China this year, following political meetings in April.